audiversity.com

7.25.2007

Post-Dramatic WLUW Feelings




There was a recent comment posted on a lot of the message boards concerning the state of WLUW-FM Chicago (see here and here to catch yourself up), and it spurred a reaction out of me that I felt was a bit more important than the comment section. It is a direct response to the anonymously left comment you can read below, but also features a lot of my thoughts on the subject now that I have had a little time to reflect on the situation. If none of this concerns you and you are just here for the music, then feel free to skip ahead to the two new reviews posted today.

Anonymous comment left:

Guys - LUW always supported local/indy music way before the "community" designation. I seriously doubt that's going to stop simply because the University is opting out of its contract with BEZ. History would tell you that just 5 years ago BEZ's involvement was considered the worst thing to ever happen...the same types of outrage, blogging and petitions you’re seeing now, were out there then decrying the association between the two.

Sean [sic] and Craig, while seemingly great stewards of the station, are just the most recent in a long line of faculty and staff that have given their hearts and souls to the students and listeners… The station has been around for 30 years.

Change happens. The University finally realized what an asset they were holding, and quite frankly, the infighting and general lack of comportment and “bi-partisanship” during the last major change (way before BEZ entered the picture) did real, long-term damage to the Dept of Communication both in their internal dealings with each other and how they were perceived in the greater university community. People lost their jobs or were forced out. Students who complained were subtly threatened in ways way beyond acceptable behaviors from Dept Heads. Tenures were denied and those educators moved on.

With a “New” Dept of Communication (whatever that means) in the works, maybe it made sense to take the entire thing back under control. History would show that in previous incarnations the station was a very real draw for students of both broadcasting and community affairs. There are professionals in the industry all over the US that are Loyola/LUW grads – go to Wikepedia and look at the VERY small number of Alumni listed. I can add another 20 to 30 working at what they love off the top of my head.

We all know about the groups like “Friends of WLUW” If you’re interested in the flip side of some of the goings on over the last several years, take a look at http://www.wluw.blogspot.com/

Having said all that – I’m taking a wait and see attitude.

In response:

I do understand what you are saying; and very much understand that Loyola had every right to do what they did with 88.7 being their frequency. And though I wasn't around at the time, I have been fully informed on the craziness that went down when WBEZ stepped in.

The biggest concern I have had with the entire situation is the callousness Loyola has shown in their steps to take back the station. They have still yet to say a single word to us that I am currently aware of at this moment. We have entered into a transition period, but have no idea what we are transitioning towards. It feels mostly like they just wanted to say they have a radio frequency to lure in front of potential students, but don’t really care what happens once they get their tuition. And I emphasize “feels,” because again, Loyola has not said a word to us about their ideas concerning the station, so I have no idea what is going on in their heads.

I agree with what you implied as well, educating students in radio is absolutely a good thing, but it just seems like there was a better way to approach this whole situation. First of all, I personally would be a hell of a lot more inclined to come to a university which houses a professionally run community radio station than just some trial-and-error, student-run college station. We already enlist the second most student volunteers of any radio station in Chicago, second only to WNUR, and we reached out to students on a continuous basis and in a number of different ways from flyering the campus before interest meetings to setting up booths during the school’s get-involved fairs. When I was picking out assistant Music Directors to assist me, I was even asked specifically by Shawn Campbell to make sure one was a student because they are assets to the station.

And I realize that WLUW has been supporting the local/indie music scene prior to it becoming a community station (but to a much lesser degree, to my knowledge it was a Top 40 station for a good duration of time). But as a community station who makes all of its own programming decisions, it can do so much more than as a run-of-the-mill college radio station. The definition of a “community radio station” alone designates that you have to reach out into the community to stay supported and operational, and then you return the favor by supporting your supporters in every way you can. It’s a give-and-take system that benefits both the community and the station.

From a music department standpoint, it will be most detrimental. I approach this position like it’s my full-time career (it’s not, I work 40 hours on the side to pay for rent, etc). And to be done right, it really needs to be a full-time position, but the money is not there and I have no problem doing it for the minimal amount I do make (minimum wage, 10 hours max a week, though I clock many more hours as you can tell by Audiversity) or nothing at all. For typical college stations, the turn-around for music director is yearly, which is why nearly all college stations stagnate. The position has at the very least a 6 month learning curve just to associate yourself with the innerworkings of the particular station, familiarize yourself with the tastes of the DJ body and audience, and to establish connections with the music industry that services you. I have been the MD at WLUW for about a year-and-a-half and I’m still tweaking my system on what seems like a daily basis. Stability in a music department is the only way it can grow productively, and that is just not a liberty that is allowed in college radio for obvious reasons: they are student-run stations and students graduate. I plan on sticking around probably until I am forcedly replaced by a student, but it’s incredibly frustrating. When before it honestly felt like we were well on our way to establishing ourselves on the same level stations like KEXP, The Current and WFMU are regarded, it now it feels like we are working towards nothing. Not that working for the current listening audience is chump change by any means, but I have lofty ambitions, and I was very much hoping to achieve them through WLUW because I knew the staff was aiming for the same goals.

And as far as the hyperbolic statements the “WLUW Watch” blog (whose existence I was aware of, though it seems to suffer from the same hyperbolic statements it is calling out and appears, as far as I can tell from reading, to be fueled somewhat by personal vendettas; but since I wasn’t around personally during the period that spurred that site, I will remain as objective as possible) reposted from the Chicagoist article, they were said, they were heartfelt, and perhaps they were a little over the top. But you have to understand that we all took the station incredibly serious and were putting a ridiculous amount of energy into it, so you can’t blame us for being upset when the ball was dropped seemingly out of nowhere. I think the biggest concern for most of us is not losing an outlet to play indie rock or whatever, but the possible disbandment of both the community within the station walls and the accompanying listening audience we have connected with over the years. WLUW was the first community I joined when I moved to Chicago (which was only 2 months before I started volunteering), and they not only welcomed me with open arms but also gave me the opportunity to work my dream job (music director of an independent radio station). Now a year-and-a-half later, every single one of my best friends in the city came from the station, I have learned a countless amount of information about radio, music and the city of Chicago, it was the catalyst for starting this very website, I have met a ridiculous amount of wonderfully intriguing people through being on the air or at a WLUW participating event, and it has open more doors than I could have ever hoped in such a short amount of time. It’s not only disappointing that I am losing this myself, but it won’t even be an option for others in a similar situation as mine in the future.

Maybe it won’t be as drastic of a change once Loyola let’s us know their plan, maybe it will. Like you implied, only time will tell, but it just doesn’t seem plausible that this move will benefit the station. From every indication we have been given (emphasis on indication), the station will become an academic lab and student-run, which obviously equals college radio. I have no problem with college radio, and it was an integral part of my own education, but it just seems like squandered potential with the direction WLUW was heading. Why couldn’t Loyola just have created a closed-circuit station for an academic lab like most schools have? I can’t believe that would be any more expensive. Or work with Kois and Campbell to at least attempt to figure out how they could integrate student curriculum with the existing community format? It just seems to me like the entire situation could have been handled better by Loyola.

I guess it’s on to bigger and better endeavors though, no need to sit around a gripe about lost opportunities. Click here to sign a petition to help persuade Congress to approve more Low Power Frequencies in urban areas, and check out the newly formed Chicago Independent Radio Project so we can work towards securing a license if it passes and hopefully give Chicago an independent, community radio station full of localism, diversity, adventurousness and immediacy it can be proud of sharing.

9 comments:

Scott Sanders said...

I am an organizer with Chicago Media Action and have been working on problems like this since way back. What we have here is a big, fat media reform issue.

Allow me to highlight the following, from Loyola Vice Provost John P. Pelissero in Time Out:

http://www.timeout.com/chicago/outandabout/?p=2548

"While stressing that no decision about format change had been made, Pelissero said that in the last three years, the university has developed three new majors within the communications school: journalism, public relations and advertising."

public relations... advertising... are your security alarm's lights and sirens activated now? wluw might be FINED for those things!

read my blog entry and take additional action on this stuff if you like:

http://www.chicagomediaaction.org/news.php?id=557

my suggestion is to not give up, get organized, and develop a strategy to embarrass and hold Loyola management accountable.

and yes - work to pass the lpfm legislation, etc. and don't forget about the FULL power educational licenses that the fcc will assign this october. including for the collar counties in chicago maybe.

Sarah Toulouse said...

WLUW has not ALWAYS been the excellent source of local music and community programming that it has wonderfully transformed into over the last decade or so. There was a mediocre time, specifically late 80's and early 90s, when the station was essentially a college version of B96....Energy 88-7...if memory serves.

As a radio student during this time, I was sorely disappointed initially. Not only was the radio track out of date, but the advertising, television and other communication programs seemed to be a couple generations behind the curve. Then a transformation began, that not only affected the quality of the radio station, but in some respects, the quality of the communications program as a whole. The two went hand in hand, and this was largely due to efforts of Mr. Kois and other faculty, staff and students involved. If it were not for this transformation, I question if Loyola would have sufficiently prepared me for my own career.

Hopefully Loyola's administration will have the sense not to degrade what presently exists, and will ostensibly rebuild the educational purpose of the station based on the the truly unique format that they already have in place, and WITH the incredible people that they already have in place. They would be a tremendous resource to help shape future generations in the media. It would be very sad if Loyola reverts the use of the station to something based on antiquated notions of radio and media, which will not prepare communication students for potential careers in broadcasting today or the future.

We are in a revolutionary time for media. As mainstream news, culture and other programming gets increasingly simplified, unreliable, eliminated and downright corrupted, the communication programs at the university level really need to be the place where quality missions are established. This is not an issue just at Loyola. Ask Northwestern's Medill students about the conflicts they are presently having as well.

The next generation needs to be mindful of all of the complex issues that continue to evolve and challenge media, and how they will play a big part in the ever-changing landscape of how people use media, and what it will all mean to our global community in years to come.

Teaching students how to be a radio DJ (a job that is fast disappearing due to consolidation, corporate formats, and voice tracking), isn't the best utilization a college radio station in this day and age.

Students also need to know that at this adult stage of education, you don't have to be complacent with the quality of education you are paying for. If you think the program is not headed in the right direction and that you will not have the proper educational resources in place to prepare you for post-graduate life...speak up.

Sarah Toulouse
Loyola graduate
Producer, WBEZ

(Full disclosure - as a producer at WBEZ I had no direct involvement with any ties between WLUW and WBEZ, so I am posting as a concerned graduate of Loyola's communication program, and supporter of the present format at WLUW.)

Anonymous said...

Sarah: Funny, I don't remember you and I was there for over 14 years. I have watched the station for the last 10 plus since then. Your view is way too limited in terms of history and the fact is, regardless of your statement; WLUW has has always championed indy/local music. The station, again, has been in existance for over 30 years and while your recolections may serve YOU well, they don't do justice to the history I was speaking of. Before Energy 88.7 there was "High Energy 88.7 and before that it was "Metro Sound 88.7" Before that it was just WLUW. The night they absolutely had to be on the air to keep the provisional license, it was a miracle that a turntable finally pushed out a classical 33 and a 3rd LP over and over to meet the requirements to keep the license. Your take encapsulates a very limited time frame and I guess I don't blame you. All I meant to impart was, take a step back and grab some perspective. The very well written and heartfelt response to my post here today by this blogs owner is most appreciated and understood. Again... I'm going to take a wait and see.

Sarah Toulouse said...

anonymous,
I don't understand why you find it necessary to disparage my opinion and experience at Loyola. I am hoping the university doesn't throw the baby out with the bath water.

There are similar concerns and complaints about several of the best communication and related programs across the country - from Northwestern's journalism school to the Brooks photography/film program in Santa Barbara.

While I very much value the liberal arts and communications program I experienced during my four years there, that doesn't mean the program was perfect. I am concerned about the university regressing the program, but as you said, we have to wait and see what transpires.

You don't seem to understand why alumni would be concerned about the possible degradation of a program which is the cornerstone of EVERYONE'S career, not just mine.

You try to attribute my comments to some selfish motive. Well, if they are, I'm not alone. My parents and I sacrificed to extreme measures so I could get a top quality education. My parents put a third mortgage on their house, and I worked three jobs to pay for my education. I know I am not alone, and regardless if people came from harsher or stronger financial backgrounds than I did, no one wants to see the quality of the university they invested in go down.

Apparently your experience with and opinion of Loyola greatly differs than mine. You make the mistake of thinking your opinion is the only valid one, and that all other opinions must be wrong, or even more ridiculous, a lie, which is a common stance of a child or jaded person.

Your anonymity is more transparent than you might like to believe, and fortunately our paths never crossed when I was there.

Anonymous said...

Sarah: Deep Breath.....Where did I disparage your opinion or experience? I said your view was too limited in terms of time and the bigger historical picture, that's all. There was an earlier time when many staff, volunteers and students didn't want the baby thrown out with the bath water as a change came down and guess what....it appeared to work out just fine. You chose to correct me and that is your choice but what do you really know about the beginnings of the Live from the Heartland show, Dimension Latina, The Hip Hop project, New Orleans music Hour, Open Books, Aware: Positive Health Talk Radio, Horizons, etc. Some of these shows where in place for years before the Community focus was originally championed by Dr. Barrnet Pierce the Dept Chair at the time. Energy 88.7 wasn't emulating B-96, it was a precursor to it. And the format co-existed with the community efforts for a long time. Like you, I worked full time (in the trades) while getting my Loyola degree and feel exceedingly proud of my diploma. It was hard work and well worth it. For the record I used my name on similar replys I placed elsewhere on some Blogs and have nothing to hide, so there's really no conspiracy there either. I just chose not to sign up with a google account here. I still have great respect for the entire 30 yr history of LUW for anyone who's put in time there. Go back to my original post, I said give it time. That's all.

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